The differences between domestic and international marketing

Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The article that is going to be discussed in the present essay is 'International versus Domestic Marketing: Four Conceptual Perspectives' by Anne C. Perry (1990). The reason why this article was selected is that due to the current global financial crisis, the issues of globalization and entering international markets is an imperative action by the companies that want to acquire a substantial and sustainable competitive advantage. The purpose of the article is to show the differences between domestic and international marketing and recapitulate academic literature on the subject based on the four views of International Marketing.

Born in Athens, Greece, I studied economics, agricultural policy analysis, marketing and communication with new technologies and human resources management (BSc, MSc, DProf). I am an author of more than 40 books specialized in economics, accountancy and management. I have been an MBA lecturer for 19 years and I have taught more than 800 students and seminar attendants. I have worked as a Manager at Microsoft and other IT and Telcom companies. I am a registered consultant on entrepreneurship and innovation of European Union for small and medium enterprises and certified by Chartered Institute of Marketing. An active blogger, I write about economics at mastroyanni.blogspot.com. My articles have been published at numerous magazines, newspapers and blogs. About me and my books you may read at my blog: http://mastroyanni.blogspot.gr/