The Secret to Retail

There are many retail stores in the world -some successful, others not so successful. It's no secret that the retail industry is a trillion dollar industry within the United States alone. Some companies have such a great product, that they are successful, but they could be providing more. Few retailers know The Secret to Retail -but those brands that do, and implement it are successful. Other brands clearly do not get it. I wrote this book to empower retail business owners, which consists of those who are and those who aspire to be managers -at all levels, including directors, and even CEO's looking for a new vision. I want to inspire each of you to be the leader that helps lead change within your brand. Whether you're a Sales Associate with the goal of becoming a manager, or a Director of Stores who's been stagnant for ten years -allow this book to develop you. I want to share what I have found to be the secret to success in retail, and unfortunately for most companies it is still a secret. I want to provide you a short eleven-chapter book that you can read, reference, review and then pass on to your team(s) and those whom you mentor. I hope to empower the retail industry with this book, to put in place the important keys to a rich and rewarding retail environment. In addition, I hope to show you HOW to use the Secret to Retail to your advantage, making your brand one that we love, one that leaves a love mark on all of us, and one that keeps us coming back again and again for a taste of that Secret to Retail.