The Influence of Advertising on Consumer Behavior

Case Study from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Marymount University, language: English, abstract: The general objective of the study is to find out if there is any effect of advertising on consumer 'buying' of accounting services. In a quest to achieve this objective, the following specific objectives are set: First, to determine if there is any relationship between consumer consciousness and advertising. Second, to find out if there is any relationship between advertisement and consumer opinion. And third, to find out if consumer consciousness and consumer opinion have impact on purchasing power. Founded in 2017, Professionals in Business Group (PIBG) is a black owned, South African accounting firm targeting mainly small and medium enterprises with the salient objective of providing them with affordable and organized financial reporting structures. PIBG endeavors to provide this much-needed service to small and medium institutions at the most cost effective way possible without compromising the quality of their work output. According to Thubelihle Maphosa, Financial Accountant and founder of PIBG, much growth potential is lost in small businesses because of failure to manage funds in an operational, tactical and strategic manner and that is where PIBG comes in, as the key to unlocking growth potential Professionals in Business Group uses most major accounting software in the market namely Pastel Accounting, QuickBooks and Palladium Accounting. Nonetheless, PIBG leadership believes that this software are not necessarily in harmony with the company's identity of simplicity to serve even the smallest of clientele. In a nutshell, the scope of these software is too big and not usable in its entirety to small businesses and in response to this, PIBG is building a tailored Accounting software PIB-X Accounting and Payroll 'Accounting made simple'.