Strategies for Responsible Business
13,99 €*
Nach dem Kauf zum Download bereit Ein Downloadlink ist wenige Minuten nach dem Kauf im eigenen Benutzerprofil verfügbar.
ISBN/EAN:
9783656649472
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65, University of Aberdeen, course: MBA, language: English, abstract: Corporate Social Responsibility is a traditional concept which has existed since before the World War II, (A.B. Caroll & K.M. Shabana). The evolution of concept theoretically relates to Abram's (1951), who argued that companies should not only focus on profit maximisation, but also should think about its employees, customers and public at large; which was further discussed in seminal book 'Social Responsibilities of Businessman' published by Howard R. Bowmen in 1953. Corporate Social Responsibility, when simplified signifies the social responsibilities of a corporate firm. According to the International Organisation for Standardisation (ISO), CSR is described as 'a balanced approach for organisations to address economic, social and environmental issues in a way that aims to benefit people, communities and society'. CSR takes major issues that include human rights, workplace and employee issues, unfair business practices, organisational governance and environmental practices into consideration. Corporate social responsibility is a conceptual where firms tries to integrate social and environmental concerns into their business and operations and in their interaction with their stakeholders on a voluntary basis which as stated by the European commission. Companies as engage business and activities, their certain objectives will be directed towards the society which is likely to improve societal image monetarily as well as non-monetarily, contradictorily not all companies engaging in CSR looks out for monetary outcomes. Organisations like NGO's engage in CSR to improve the welfare of the society.
Academic Researcher and Writer.
Academic Researcher and Writer.
Autor: | Murali Mg |
---|---|
EAN: | 9783656649472 |
eBook Format: | |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 05.05.2014 |
Untertitel: | Corporate Social Responsibility |
Kategorie: | |
Schlagworte: | business corporate responsibility responsible social strategies |
Anmelden
Möchten Sie lieber vor Ort einkaufen?
Haben Sie weiterführende Fragen zu diesem Buch oder anderen Produkten? Oder möchten Sie einfach doch lieber in der Buchhandlung stöbern? Wir sind gern persönlich für Sie da und beraten Sie auch telefonisch.
Buchhandlung Marabu
Telegrafenstr. 44
42929 Wermelskirchen
Telefon: 02196/1414
Mo – Fr09:00 – 18:00 UhrSa09:00 – 13:30 Uhr