Strategic Assessment of Drones for a Delivery Company into the United Arab Emirates Market

Research Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Northampton, language: English, abstract: This report aims to provide an advice to Drones for delivery company on its plan to enter the UAE market to provide delivery service. In order to take the proper decision, the report studies the external environment of the UAE market using PESTLE framework, following by analyzing the (Political, Economic and Legal) factors. The finding from the analysis strongly recommends Drones for Delivery to enter the UAE market and found it a very good option. The political situation is stable within the UAE and the government is supportive for investment in the country. The investors considered UAE one of the safest places in the region and attractive for investment. The economic situation is good in spite of the decrease of oil prices which affected the country income badly, the UAE plan for depending on the green economy as a replacement of oil supported it to come over this situation. Legal factors will be challengeable factors for the company as the regulation which established Implementation from the General civil aviation Authority regarding the flight conditions of the drones will limit the usage of drones and the company has to find some alternative solutions to reduce the effect of these regulations.