Portfolio Design

In Modern Asset Allocation author Richard Marston shows you how to jump back into the market with the reminder that the key to investing is to do it for the long-run. And in looking at investing for the long-term, what matters most is asset allocation.

This reliable resource offers a fresh look at asset allocation, and discusses its importance in today's investment environment. Along the way, it examines how returns on stocks, bonds, international equities, hedge funds, real estate, commodities, and the like all increase and are of added value to a portfolio when they are strategically allocated.

• Examines all of the major asset classes that go into modern portfolios and asks how much they add to portfolio diversification
• Addresses the issues financial professionals face when attempting to provide diversified portfolios for their clients
• Based on sessions that Richard Marston has developed for the CIMA program

Asset allocation is still thriving as a method to achieve long-term profitability. This book contains the insights that you need to excel at this endeavor.

RICHARD C. MARSTON is currently James R.F. Guy Professor of Finance and Director, George Weiss Center for International Financial Research at the Wharton School, University of Pennsylvania. He was a recipient of the Rhodes Scholarship, Fulbright Fellowship, and the Sanwa Bank Prize in International Finance. He has been a research associate for the National Bureau of Economic Research since 1979, a visiting professor at London Business School, ESSEC in Paris, and the Sasin Institute at Chulalongkorn University in Bangkok, and Visiting Scholar at the Bank of Japan. Since 1999, he has been Academic Director of the Private Wealth Management Program at Wharton, a week-long program for ultra-high-net-worth investors, and he is a long-standing faculty member in the Certified Investment Management Analyst program at Wharton, having taught asset allocation to over 5000 financial advisors.